Monthly Archives: October 2024

Gulf Stream Coach Welcomes New Marketing Director

Nappanee, IN – Gulf Stream Coach, the industry’s leading family-owned manufacturer of recreational vehicles, is pleased to announce the appointment of Jason Overholt as its new marketing director.
“Gulf Stream Coach is the RV industry’s best-kept secret,” said Overholt. “I’m here to help spread the word.”

Overholt has over 15 years of experience in digital marketing, content strategy, and storytelling. He has worked in print and television news, the automotive accessory and RV industries, and spent over a decade as a journalism professor at Indiana University South Bend.

With Overholt’s appointment, Gulf Stream Coach aims to enhance its digital presence, drive more leads to dealers, and further solidify its position as a leader in the recreational vehicle industry.

“This company has a rich heritage in the RV industry, and I deeply respect the legacy they’ve built over the years,” said Overholt. “There’s an incredible story to tell here, and I’m excited to help more people discover what makes Gulf Stream Coach special.”

Phil Sarvari, president of Gulf Stream Coach, expressed his enthusiasm about the new addition to the team.

“We’ve always prided ourselves on our commitment to quality and customer satisfaction,” said Sarvari.

”With Jason on board, we’re looking forward to amplifying our message and reaching a broader audience of RV enthusiasts who share our passion for adventure and quality craftsmanship.”

Laura Ashley & Gulf Stream Coach Unveil 10th Anniversary Vintage Cruiser

Nappanee, IN – Following the exciting announcement of their collaboration last month, Laura Ashley and Gulf Stream Coach Inc. are thrilled to report the overwhelmingly positive reception of their Laura Ashley-inspired Gulf Stream Vintage Cruiser at the recent Elkhart RV Hall of Fame Open House show. The unveiling marks a significant milestone in the celebration of the Vintage Cruiser’s 10th anniversary in 2025.

The debut of this unique travel trailer, which combines Laura Ashley’s renowned British design aesthetic with Gulf Stream’s iconic vintage camper, generated substantial buzz among the large crowd of attendees and industry professionals. The collaboration, representing Laura Ashley’s first foray into the RV market, has captured the imagination of dealers and RV enthusiasts, promising a fresh and stylish option for the growing number of design-conscious travelers.

Phil Sarvari, President and CEO of Gulf Stream Coach, expressed his delight at the response: “The reception exceeded our expectations. Dealers have shown tremendous interest in the Laura Ashley-inspired Vintage Cruiser, recognizing its unique appeal in the market. This enthusiasm reinforces our belief that this collaboration brings something truly special to the RV industry.”

Key features that garnered particular attention include:

•The exterior’s signature Laura Ashley plaid, drawn from the brand’s famed archives

•Interior textiles featuring the beloved Wisteria floral print in Newport Blue and Hyland Check print in Seaspray

•The harmonious blend of classic English charm with modern RV functionality

“The original concept was to appeal to the growing number of single female campers,” said Saylor Shea, project manager. “Over the last year we’ve received a lot of dealer feedback and – working closely with Laura Ashley’s design team – we’ve used that feedback to fine-tune the travel trailer design to appeal to an even broader segment of the RV market.”

Following the successful unveiling, Gulf Stream Coach reports a surge in dealer inquiries and strong pre-orders for the Laura Ashley-inspired Vintage Cruiser.

The Laura Ashley-inspired Gulf Stream Vintage Cruiser remains on track for its official market release on December 1st, 2024. Interested customers are encouraged to contact their local Gulf Stream dealers for pre-order information and to stay tuned for updates on lauraashleyusa.com and gulfstreamcoach.com.
To find your local Gulf Stream Coach dealer, visit gulfstreamcoach.com/dealer-locator.

ABOUT GULF STREAM COACH
Gulf Stream Coach, a family-owned RV manufacturer based in Nappanee, Indiana, is a well-established name in the recreational vehicle industry. Families have enjoyed traveling in comfort in Gulf Stream RVs since 1983. Their time-tested products – which have a reputation for standing up to years of use on the road – have earned Gulf Stream Coach multiple awards for outstanding craftsmanship and groundbreaking designs. Committed to enhancing the travel experience, Gulf Stream prioritizes customer satisfaction with spacious interiors, smart storage solutions, and cutting-edge amenities in every RV they produce. Whether it’s a weekend getaway or a cross-country adventure, Gulf Stream Coach ensures that your home away from home exceeds expectations, allowing you to focus on the joys of the journey.

ABOUT LAURA ASHLEY
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. The company’s iconic floral prints and designs epitomize the essence of quintessential British style. Laura Ashley offers a complete range of lifestyle products, including home furnishings, women’s fashion and sleepwear, children’s apparel, and hospitality experiences. In 2020, Gordon Brothers acquired the Laura Ashley brand, bringing their expertise to grow Laura Ashley’s product offerings and leading licensees across the world. For additional information, visit www.lauraashleyusa.com.

ABOUT GORDON BROTHERS
Since 1903, Gordon Brothers has maximized liquidity through realizable asset value by providing the people, expertise and capital to solve business challenges. Our firm’s integrated solutions across asset services, lending, financing and trading give clients the insights, strategies and time to optimize asset values throughout the business cycle. We work across the full spectrum of assets globally with deep expertise in retail, commercial, industrial, brands and real estate. We are headquartered in Boston with over 30 offices across five continents. For more information, visit www.gordonbrothers.com.

MEDIA CONTACT

Jason Overholt, Marketing Director

574-773-7761 Ext. 5178

joverholt@gulfstreamcoach.com