Nappanee, IN – Following the exciting announcement of their collaboration last month, Laura Ashley and Gulf Stream Coach Inc. are thrilled to report the overwhelmingly positive reception of their Laura Ashley-inspired Gulf Stream Vintage Cruiser at the recent Elkhart RV Hall of Fame Open House show. The unveiling marks a significant milestone in the celebration of the Vintage Cruiser’s 10th anniversary in 2025.
The debut of this unique travel trailer, which combines Laura Ashley’s renowned British design aesthetic with Gulf Stream’s iconic vintage camper, generated substantial buzz among the large crowd of attendees and industry professionals. The collaboration, representing Laura Ashley’s first foray into the RV market, has captured the imagination of dealers and RV enthusiasts, promising a fresh and stylish option for the growing number of design-conscious travelers.
Phil Sarvari, President and CEO of Gulf Stream Coach, expressed his delight at the response: “The reception exceeded our expectations. Dealers have shown tremendous interest in the Laura Ashley-inspired Vintage Cruiser, recognizing its unique appeal in the market. This enthusiasm reinforces our belief that this collaboration brings something truly special to the RV industry.”
Key features that garnered particular attention include:
•The exterior’s signature Laura Ashley plaid, drawn from the brand’s famed archives
•Interior textiles featuring the beloved Wisteria floral print in Newport Blue and Hyland Check print in Seaspray
•The harmonious blend of classic English charm with modern RV functionality
“The original concept was to appeal to the growing number of single female campers,” said Saylor Shea, project manager. “Over the last year we’ve received a lot of dealer feedback and – working closely with Laura Ashley’s design team – we’ve used that feedback to fine-tune the travel trailer design to appeal to an even broader segment of the RV market.”
Following the successful unveiling, Gulf Stream Coach reports a surge in dealer inquiries and strong pre-orders for the Laura Ashley-inspired Vintage Cruiser.
The Laura Ashley-inspired Gulf Stream Vintage Cruiser remains on track for its official market release on December 1st, 2024. Interested customers are encouraged to contact their local Gulf Stream dealers for pre-order information and to stay tuned for updates on lauraashleyusa.com and gulfstreamcoach.com.
To find your local Gulf Stream Coach dealer, visit gulfstreamcoach.com/dealer-locator.
ABOUT GULF STREAM COACH
Gulf Stream Coach, a family-owned RV manufacturer based in Nappanee, Indiana, is a well-established name in the recreational vehicle industry. Families have enjoyed traveling in comfort in Gulf Stream RVs since 1983. Their time-tested products – which have a reputation for standing up to years of use on the road – have earned Gulf Stream Coach multiple awards for outstanding craftsmanship and groundbreaking designs. Committed to enhancing the travel experience, Gulf Stream prioritizes customer satisfaction with spacious interiors, smart storage solutions, and cutting-edge amenities in every RV they produce. Whether it’s a weekend getaway or a cross-country adventure, Gulf Stream Coach ensures that your home away from home exceeds expectations, allowing you to focus on the joys of the journey.
ABOUT LAURA ASHLEY
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. The company’s iconic floral prints and designs epitomize the essence of quintessential British style. Laura Ashley offers a complete range of lifestyle products, including home furnishings, women’s fashion and sleepwear, children’s apparel, and hospitality experiences. In 2020, Gordon Brothers acquired the Laura Ashley brand, bringing their expertise to grow Laura Ashley’s product offerings and leading licensees across the world. For additional information, visit www.lauraashleyusa.com.
ABOUT GORDON BROTHERS
Since 1903, Gordon Brothers has maximized liquidity through realizable asset value by providing the people, expertise and capital to solve business challenges. Our firm’s integrated solutions across asset services, lending, financing and trading give clients the insights, strategies and time to optimize asset values throughout the business cycle. We work across the full spectrum of assets globally with deep expertise in retail, commercial, industrial, brands and real estate. We are headquartered in Boston with over 30 offices across five continents. For more information, visit www.gordonbrothers.com.
MEDIA CONTACT
Jason Overholt, Marketing Director
574-773-7761 Ext. 5178
joverholt@gulfstreamcoach.com