NAPPANEE, Ind. — Gulf Stream Coach today unveiled a new company logo and introduced its new brand motto, “America’s Family RV Company,” reinforcing the company’s identity as one of the nation’s longest-standing family-owned and family-operated RV manufacturers.
The announcement was made during Gulf Stream Coach’s Innovation Week, where dealers, suppliers and industry partners gathered for an exclusive preview of the company’s newest products and future initiatives.
The new brand identity reflects Gulf Stream’s 55-year commitment to building quality recreational vehicles while remaining proudly independent and focused on serving dealers, customers and employees.
“Our new logo and motto represent more than a fresh look—they represent who we are,” said Gulf Stream Coach President Phil Sarvari. “For 55 years, we’ve remained family-owned, family-operated and committed to putting people before quarterly profits. ‘America’s Family RV Company’ reflects the values that have guided Gulf Stream since the beginning and our commitment to remaining independent for generations to come.”
As part of the day’s announcements, Gulf Stream also introduced the next generation of Shea family leadership with the promotions of Regan Shea and Saylor Shea to expanded leadership roles within the company. The appointments reinforce Gulf Stream’s long-term commitment to remaining family-owned while strengthening the company’s focus on dealer relationships, strategic planning and future growth.
The unveiling of the new brand identity, together with the leadership announcements, marks an important milestone as Gulf Stream Coach continues investing in innovation, quality and the partnerships that have defined the company for more than five decades.
“While our logo has evolved, our mission has not,” Sarvari said. “We’ll continue listening to our dealers, building quality RVs, delivering exceptional value and helping families create lasting memories for years to come.”